The campaign highlights how everyone at the company must continue to take an uncompromising approach to health and safety as Knauf Insulation adjusts to a new working environment shaped by the COVID-19 pandemic.
Knauf Insulation’s CEO Jean-Claude Carlin, said: “Knauf Insulation must always be ‘As Safe As Home’ and this new campaign underlines everything that we have learnt from the COVID crisis.”
“Safety has always been our first priority but when the crisis hit our business, it inspired the best in us. We learnt to create places that are safer than ever. Safety had to be everywhere for everyone. At home. At work. 24/7. Having achieved so much, this approach can now never be compromised.”
The reality of the pandemic has been that health and safety measures such as social distancing, attention to air quality, surface cleanliness and hygiene save lives, he said.
In addition, the company has gained a greater understanding of how compassion, solidarity and care are fundamental to the protection of the company’s community and the mental well-being of colleagues.
Knauf Insulation Group HR and HSE Director Patrice Briol said: “We have all learned a great deal from this crisis and these lessons must inform everything that we do at Knauf Insulation, today and tomorrow.
“The world has changed and the demands on health and safety are greater than ever, but as we adjust to a new way of working we must be uncompromising in our commitment to each other. There is nothing that cannot be done safely and nothing more important than the health and well-being of our colleagues.
“’As Safe As Home’ is a constant reminder that we must always care for what is really important — each other. Seven days a week, 24 hours a day, at home and at work.”